Category: Hot Pod Extra

Jan 5, 2018: Industry Ranker Chicanery

So you should watch this development super closely: the Australian radio analyst James Cridland published a report on Tuesday that strongly questioned the accuracy of Podtrac’s Industry ranker…

Become a Hot Pod Member to read on.

Dec 22, 2017: Twenty Eighteen

First things first: Apple Podcast Analytics are here, and effort will be put into examining how this new knowledge affects the way advertising transactions are conducted. Secondarily, how this new knowledge affects the abilities of publishers to improve their shows and businesses more holistically…

Become a Hot Pod Member to read on.

Dec 15, 2017: Apple Analytics are Out

You can find a pretty concise write-up by Recode’s Peter Kafka, but essentially, the new dashboard serves publishers a visual representation of completion and drop-off rates. From the new display, creators can also tell which sections were skipped — which means not only can publishers tell what segments under-performed compared to others in a given episode, networks can now also evaluate the presence of ad-skipping…

Become a Hot Pod Member to read on.

Nov 9, 2017: Follow-up on Bilingual Pods

At the opening “provocation talks” event at the Third Coast Festival last night, Martina Castro — founder and CEO of the relatively new Adonde Media, a bilingual podcast production company — argued for the value of adapting and producing episodes for multiple languages, anchoring the argument in how such acts deepen the relationship with new audience communities for whom English are their first language…

Become a Hot Pod Member to read on.

Nov 3, 2017: Follow-up on Pod-to-Broads

Turns out there were more than I originally thought. After sending out Tuesday’s item about podcast-to-broadcast repackages — and how they aren’t exactly new — several publishers reached out to highlight their own previous attempts to jump the divide, including…

Become a Hot Pod Member to read on.